The overlap between Final Fantasy XIII fans and people who splash out on Louis Vuitton handbags might be a slim one, but modern marketing is all about exploiting those profitable niches. At least, that’s the best explanation we can find for the appearance of FFXIII protagonist Lightning in a series of ads for the famed French fashion house. Louis Vuitton’s creative director Nicolas Ghesquière has been posting shots from the upcoming Series 4 campaign on his Instagram account, including a video of Lightning…
Louis Vuitton gains +10 charisma by enlisting Final Fantasy’s Lightning
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