Wednesday, February 24, 2016

Google and Yahoo wade into ad-blocker Shine




Roi Carthy

Roi Carthy



Google and Yahoo told the maker of ad-blocking software Shine that it was destroying the relationship between advertisers and consumers.


In a debate at Mobile World Congress (MWC) executives from Google and Yahoo growled at  Shine’s chief marketing officer (CMO) over ad-blocking.


Roi Carthy of Shine Technologies did his best to wind them up saying his product was the single biggest threat in the history of advertising. “It’s a stellar…



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Google and Yahoo wade into ad-blocker Shine

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