NEW YORK — Masahiro Moro takes the helm of Mazda North American Operations at a critical time. The product portfolio is fresh and stocked with well-timed crossovers. But profits have stagnated, and 2016 sales are off steeply. The automaker also has some of the lowest loyalty rates in the industry — 39 percent vs. the industry average of 53 percent, according to IHS Automotive.
Like his predecessor, Jim O’Sullivan, Moro is a lifer in the auto industry, having joined Mazda in 1983 and risen through the ranks to become Mazda Motor Corp.’s global…
Mazda trains dealers to lift customer loyalty
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